To the Registrar of Trade Marks Re: Application [number], Class [class], mark [mark] Applicant: [legal name] Reply to report dated [date], received on [date] 1. The report objects under Section 9(1)(c) on the basis that [accurate description of the stated concern]. The relevant goods/services are [specification]. The applicant asks that the expression be considered in the language and trade context relevant to those goods/services. 2. The challenged expression is [identify it]. Its ordinary meaning is [meaning, language and source]. The available trade material shows [specific supported fact about its use]. Annexure [reference] contains [identify publication/document, date and relevant passage]. The applicant submits that this material does not establish customary use of the whole applied-for mark for [goods/services], because [specific contextual reason]. 3. Where the report cites [source/example], the applicant's response is [explain the actual context, date, different meaning or limits of that example]. This response does not assume that an internet search proves the absence of customary use. It addresses the evidence and the relevant expression directly. [OPTIONAL—omit unless supported:] The combination [identify elements] has [specific feature or meaning] beyond the customary expression identified in the report. 4. [OPTIONAL—omit unless supported:] Before filing on [date], the applicant's use had caused the mark to identify its business source among [relevant customers]. The supporting affidavit and Annexures [references] establish [supported dates, territory and extent]. Documents include [dated evidence]. The submission concerns recognition of the mark, rather than company-name registration or domain ownership alone. 5. On the evidence and explanation above, the applicant requests reconsideration of the Section 9(1)(c) objection and acceptance of the application. If the Registrar considers particular trade material decisive, the applicant requests an opportunity to address it and to be heard before an adverse decision. Annexures: [numbered documents] [Name, capacity, signature, date and address for service]