To the Registrar of Trade Marks
Re: Application [number], Class [class], mark [exact mark]
Applicant: [legal name]
Reply to examination report dated [date], received on [date]

1. This reply addresses the objection under Section 9(1)(a). The application covers [exact goods/services]. The mark sought to be registered is [word/device/composite mark as filed]. Its relevant features are [identify the features without changing the application].

2. The applicant's explanation of the mark is [explain its ordinary meaning, coined construction or other accurate character]. It was selected on [date, if known] for [actual reason]. The applicant submits that customers encountering this mark for the specified goods/services can recognise a business source because [specific reason connected to the whole mark]. The submission is supported by [document and page].

3. The objection should be considered against these goods/services and the mark as a whole. [Explain why the relevant feature does more than describe or advertise the goods/services.] If any element has a weak or descriptive character, its position and effect in the overall mark are [accurate explanation]. The applicant does not rely only on its incorporation certificate, domain registration or a claim that adding artwork automatically makes a mark distinctive.

4. [OPTIONAL—omit unless supported:] Before the application date of [date], the mark had acquired distinctiveness through the applicant's use. Annexures [references] show use from [supported date], for [goods/services], in [territory]. The evidence includes [identify dated documents] and explains [duration, extent and relevant customer recognition]. A supporting affidavit accompanies these records.

5. The applicant requests reconsideration of the objection and acceptance of the application, subject to the Registrar's assessment. If the objection remains, the applicant requests an opportunity to address the unresolved point at a hearing.

Annexures: [numbered list]
[Name, capacity, signature, date and address for service]